Pitching, scoping, and winning. Multi-million NHS contract wins at J&J. Regular pitch wins against London agencies as a studio founder.
Long-term commercial relationships with clinical, brand, and procurement leads. Boardroom comfortable, theatre comfortable.
Built on listening. Comfortable with surgeons, brand directors, social teams, and non-clinical decision makers alike.
Direction, filming, editing, and brief-to-delivery. Active engagement with AI tools, prompting, and workflow automation.
Five years as a Territory Manager at Johnson & Johnson, consistently top five of around thirty reps. Built relationships with surgeons, procurement leads, and clinical educators, leading to high value NHS contract wins worth millions annually. Promoted to Digital Marketing Manager, presented digital strategy to the board, and led transformation across multiple business units.
I founded Videobop, my own production studio, and ran it for ten years. A decade of pitching against London agencies, becoming a trusted partner to UK brands across charity, retail, healthcare, and the public sector, and delivering for NHS teams, M&S, Macmillan Cancer Support, and Waltham Forest Council on the successful London Borough of Culture bid. Equally comfortable in the boardroom, the cutting room, or the operating theatre. Psychology graduate, based in Saffron Walden.
Active interest in where AI and emerging digital tools meet client services. Prototyping with LLMs, automating workflows, and bringing what I learn into client conversations and creative work. Future-proofing the craft, not running from it.
A two-minute overview of the work, pitched, scoped, and delivered end to end for clients across charity, public sector, healthcare, retail, and more.