Open to client services and creative leadership roles

Ric Toone
commercial.
creative.
AI fluent.

New business, strategic accounts, and creative production. Fifteen plus years building long client relationships, winning pitches, and turning briefs into work that performs. Psychology graduate, ex-Johnson & Johnson, founder of a video studio that became a trusted partner to UK brands.

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01 Core capabilities

What I bring to the role.

A1
New business

Pitching, scoping, and winning. Multi-million NHS contract wins at J&J. Regular pitch wins against London agencies as a studio founder.

A2
Strategic accounts

Long-term commercial relationships with clinical, brand, and procurement leads. Boardroom comfortable, theatre comfortable.

A3
Client relationships

Built on listening. Comfortable with surgeons, brand directors, social teams, and non-clinical decision makers alike.

A4
Creative & AI

Direction, filming, editing, and brief-to-delivery. Active engagement with AI tools, prompting, and workflow automation.

02 About

A bit about me.

Ric Toone
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Ric Toone

A career spent between the commercial and the creative, with a track record on both sides.

Five years as a Territory Manager at Johnson & Johnson, consistently top five of around thirty reps. Built relationships with surgeons, procurement leads, and clinical educators, leading to high value NHS contract wins worth millions annually. Promoted to Digital Marketing Manager, presented digital strategy to the board, and led transformation across multiple business units.

I founded Videobop, my own production studio, and ran it for ten years. A decade of pitching against London agencies, becoming a trusted partner to UK brands across charity, retail, healthcare, and the public sector, and delivering for NHS teams, M&S, Macmillan Cancer Support, and Waltham Forest Council on the successful London Borough of Culture bid. Equally comfortable in the boardroom, the cutting room, or the operating theatre. Psychology graduate, based in Saffron Walden.

£M+
NHS contract wins, J&J
Top 5
Of around 30 reps, J&J
10 yrs
Founder of Videobop
Currently

Inspired by AI and digital. Building, prototyping, learning in public.

Active interest in where AI and emerging digital tools meet client services. Prototyping with LLMs, automating workflows, and bringing what I learn into client conversations and creative work. Future-proofing the craft, not running from it.

AI-augmented workflows Prompting & agents Automation Generative tools Digital strategy BIM & built environment tech
03 Creative work

Showreel & clients.

A two-minute overview of the work, pitched, scoped, and delivered end to end for clients across charity, public sector, healthcare, retail, and more.

Sectors covered
Charity & cause-led NHS & healthcare Public sector Higher education Retail (M&S) Pharmaceutical Travel & tourism Tech Food & drink Mental health Documentary Events
04 Experience

Career & selected clients.

2024 to 2026
Business Development
Comar Optics. Specialist precision optics manufacturing for the technical and scientific markets.
Recent
2014 to 2024
Founder, Creative Director
Videobop. My own video production studio, ten years. Clients including Macmillan, NHS, M&S, and Waltham Forest Council.
Lead
2012 to 2014
Digital Marketing Manager
Johnson & Johnson. Led the digital transformation roadmap, built a closed clinical network for surgeons, produced video and animation across multiple business units.
Senior
2007 to 2012
Territory Manager
Johnson & Johnson. Top 5 of around 30 reps. Surgical theatre support, clinical training, and high value NHS contract wins worth millions annually.
Sales
Earlier
Recruitment, team management
A year in agency recruitment after starting out as a call-centre team manager leading teams of 20 to 40.
Start
05 Contact

Recruiting for the right role?
Let's talk.